All about Search marketing, sponsored links, paid traffic and audience generation by search engines
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times define SEM as the practice of buying paid search listings, different from SEO which seeks to obtain better free search listings.*
Please take a moment to reivew the features that are offered with a Yahoo Search Engine Marketing Solution.*
Display your ads across the entire market, or narrow your campaign to specific areas. Identifying your ideal market enables you to better target your customers and control your costs.
Set a daily spending limit at the account or campaign level.
View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting your maximum bid or daily spending limit.
Test multiple versions of your ads to determine which message works best for your customers.
The Sponsored Search system automatically displays the ads receiving the most clicks.
Campaign scheduling: Set specific start and end dates for your campaigns.
Keyword research: Generate keyword ideas to help build out your campaign.
Bulk ad management: Import existing ads from third-party search marketing providers via a spreadsheet.
Customized performance reports: Manage your account and track your web site traffic at the level that is right for you, whether you prefer an overview of your account or detailed breakdowns of campaign, ad group, ad copy and keyword performance.
Billing and payment reports: Access comprehensive billing and payment information for your account any time.
Charting: View your data in graphical form to get trend information over a date range you select.
Forecasting: Get keyword and ad group performance projections based on historical data.
Download reports to your desktop.
Get your new or revised ad campaigns online within minutes of submission - so you can connect with customers and drive web site traffic quickly.
Extend your business's reach and increase web site traffic by featuring your ads on publisher sites and in newsletters and emails. Content Match takes your ads beyond search results to help you attract more customers to your site.
*( content source = yahoo.com )